Data analytics software company Alteryx filed with the SEC last week for an initial public offering of up to $75 million, according to SEC documents.

The company plans to trade on the New York Stock Exchange under the ticker “AYX”.

The firm is backed by several private equity firms.

From a release:

Alteryx, Inc., a leading provider of self-service data analytics software, today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (SEC) relating to a proposed initial public offering of its Class A common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. Alteryx intends to list its Class A common stock on the New York Stock Exchange under the ticker symbol “AYX.”

Goldman, Sachs & Co. and J.P. Morgan Securities LLC are acting as joint book-running managers for the proposed offering. Pacific Crest Securities, a division of KeyBanc Capital Markets Inc., William Blair & Company, L.L.C., JMP Securities LLC, Raymond James & Associates, Inc. and Cowen and Company, LLC are acting as co-managers.

The proposed offering will be made only by means of a prospectus.

The company recently poached two executives from Tableau and LifeLock, respectively.

From a press release:

Alteryx, Inc., a leader in self-service data analytics, is pleased to announce that Seth Greenberg has joined the executive team as chief marketing officer (CMO) and Scott Jones has joined as chief revenue officer (CRO).

Greenberg will oversee all marketing management activities for Alteryx, including corporate brand, and demand generation, along with corporate and partner events, international marketing, product positioning and analyst relations. Jones will be responsible for the global growth of the sales and professional services teams.

[…]

Jones brings extensive experience in building and managing sales teams in the enterprise software and marketing services industries, with a 25-year track record of high-impact success in both startups and small rapid growth, as well as market-leading companies. Jones previously served as the senior vice president of America Sales at Tableau Software, where he was instrumental in growing the sales organization. Earlier, Jones spent over five years at SAP with various leadership roles, including COO of its Database and Technology Division, and Group Vice President – Large Enterprise Sales Western U.S, as well as senior roles at Business Objects. He also brings startup experience from E.piphany